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Think about having an exciting new product for a particular customer. You want to tell your customer all about it, but it is complicated. It may be technical and too difficult for the customer to comprehend. At best, they will skim over the article. At worst, they will not even read it. What if, instead, you sent them a video of the product in operation? Do you think they will be more or less interested? If you are unsure about the answer, as yourself the same question. What would you rather see? A video demonstration of an exciting new product […]