5 Tips for Ebook Marketing With Video

5 tips for ebook marketing with video

What ? why would I bother writing an ebook if I put it all on a video you could ask. 

 In today’s age of information consumption habits by an audience, you have to be across all preferred media messaging formats.

 Does that mean if you are a writer you need to work out how to be a video producer … No … but it will be part of the multimedia components that make up a marketing campaign.

The need for the various formats is due to the nature of the instant gratification that on-demand content consumption has trained the buying public to expect in their buyer’s journey.  

1) Spark Conversations on Social Media

Aim to find wherever your audience spends their time, and engage in those conversations.  This is the perfect opportunity to answer questions and offer resources with a quick video teaser.
Once you’ve added your voice to the conversation, with appropriate mention of your eBook as a resource, getting the attention of your audience and building lasting relationships.

2) Enhance your eBook with video

People are watching videos more than reading, which is why you should consider adding stories, interviews, and how-to videos around the subject of your ebook to spark the interest for your contribution and voice to the subject matter.

3) Live streaming 

Video content is clearly a leader for all online communication channels as a buyer funnel, finding a way to capture your markets attention and introduce them to your eBook without a huge ad budget is enhanced by getting to grips with live streaming.

It is a small outlay yet effect ROI with the repurposing of the recorded livestream onto other platforms. Choose the platform where your audience is known to be.

Remembering that Youtube is the second largest search engine in the world (after Google) and people search “how-to” content every minute of every day, so posting content on multiple platforms is worthwhile.

There are ways to push a prerecorded video as a “livestream” but if you want to be genuine your livestream can be set up as easy as a push to go button. 

4) Growing an Email Database 

Personalized video content link embedded in the email is a standout factor for increased open rates and interaction.
There are a number of screen recorder applications that allow low tech skill ability to record personalized messages. 

5) Blogging is not dead 

Share interesting valuable content from your eBook in your blog post and then share it on social media platforms as it will be searchable content for many years to come. 

Blogging is a platform that you can dedicate a lot of time to but if you are consistent and write often with the repurposing of old content you can keep away from a blank inactive blog syndrome. 

The takeaway here is video is a MARKETING TOOL, you can get easily caught up in programs with bells and whistles that go out of date and have learning curves you do not need to put yourself through. If you know what your PURPOSE is of your video content and can measure the effectiveness of your video assets you can streamline your marketing plan.

I write, I use audio, I make video, all as part of the marketing message that I want to put out into the WWW information highway … the act of branding and storytelling is not limited to one form of communication.

If you want to have confidence in your video assets management and effectiveness get in touch for our small business video asset management and production service opportunities.